How did Simone's Natural Notions start?
I've always wanted to start my own business but I never really knew what sort of business that would be. I enjoyed art and while working on my art degree I worked at a small DIY pottery/craft shop. When we started offering custom candles I realized I really enjoyed making them! I thought making candles, and body products would be fun and a great opportunity so I read some books and found a ton of info on Pinterest about candle making, and soap making.
As a business owner, there are a few things that were important to me that I wanted to make sure to include in my business values...
Personally, I really love to buy handmade things. It feels great to support small business owners and artisans. I know my money was well spent. But as much as I love to shop handmade, I'm also a college student with limited disposable income. While I always understand the worth of peoples' handmade items, I couldn't always afford them. So I wanted to keep that factor in mind when starting my own business. I try to keep my prices as low as possible and offer things at a variety of price brackets so everyone can enjoy a little something.
I also find it very interesting to go into the grocery store and look at everything that's in the products I'm buying. But half the time, I don't know what I'm looking at. Is my shampoo filled with chemicals or are they just using the chemical name for some ingredients? I wanted to bring customers items that were all made with things they know. And in circumstances where ingredients might be lesser known, educate buyers on why I use that ingredient, or how it's beneficial to them.
Ethical and environmental responsibility.
I believe it's important for everyone to consider the environment and the people surrounding them, but it's even more important for business owners. I try to think about what is the most responsible decision in every part of my business. I use all sustainable ingredients and packaging. I donate to important causes where I can, and hope to create awareness for important issues concerning my industry.